Design Focus

We have in house Designing & Merchandising team of 8 people headed by NIFT alumni with over 10 years of proven experience. The team does complete  range planning for the season with multiple value /fabric /cost options presented to all buyers. All the apparels be it casual and formal shirts, trousers, denims, winter or knit wear, suits and waist jackets; everything is being made with fine fabric, careful crafts, manshipmasterful manufacturing and complete  quality checks.The team works on denims for select buyers with multifarious fitting and washing options and techniques. There is no-compromise approach towards trim and accessory quality. Undoubtedly, the in-house design team out complete and balanced merchandize set every season for all the apparels with latest trends that are being monitored periodically by them.

 Quality Focus

Quality runs in the organization’s veins. Our continual focus is to provide high quality product and service to our customers. Our quality focus starts with getting quality manpower to head and handle various operations (designing, sampling, buying, production, warehousing, etc.)

There is a 5 point quality checker system:– 

  1. Fabric & Trims checking
  2. Cutting / Cut piece checking
  3. In-line checking
  4. End of line checking
  5. Final Finishing Checking

Besides above garment checking, we also test various trims (buttons / zippers) for durability through:-

  1. Pull Test
  2. Fatigue Test 

We do quality processing for additional operations too like washing, embroidery, printing etc. With periodic and firm 5-stage quality run system, strict quality checks are being done that are monitored as well. 

 Production Focus

Even the best quality product if not delivered at right time would not have desired sales. Our production team thus, focuses on respecting their deadlines and meeting every task’s timelines. Our production units are headed by production veteran with over 40 years of experience in apparel and service industry. There is line balancing techniques adapted for each type of apparel to obviate time loss in production. And that is why there is adherence to strict timeline which starts with clear and unambiguous file transfer with Tech Pack from merchandising team to production team. Daily updation of production status to merchandising team is done to ensure firm focus on production system. Strict adherence on committed delivery time to customer is our key focus.

 Service Focus

No product quality is complete without exceptional service quality. We follow a defined TAT of 2 hours for all routine customer queries and 24 hours for specific queries. Complete and detailed information is shared with customers regarding:-

  • TNA variables (end to end)
  • Quality inspection reports
  • Issues encountered (internal /external)

There is seamless communication between customer and merchandising team at each step of production cycle which ensures our focus on servicing. We check display and track actual garment sale at customer’s end to gauge and learn for future improvement. Top-notch servicing for our customers are our foremost priority. Our customers never get disappointed because  customer satisfaction has always been our pivotal role. 

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